Half-Screen Pause Ad

Description

Appears :03 after the user initiates pause at any point in the program

Half-screen pause ads are blocked on titles rated NICAM 14+

General Specifications

Type

Display

Device

Desktop, Mobile, CTV

Ad Custom Format

Built internally

Half-Screen Pause Ad Specifications

Key visual requirements

An isolated product and brand logo with transparent background

Headline copy requirements

Brand Copy has a 60-character limit, including spaces over no more than 2 lines.

We recommend contextual messaging tied to the viewers experience. Keep headlines conversational and avoid direct response language.

Platforms