Ad Specs
Half-Screen Pause Ad
Description
- Appears :03 after the user initiates pause at any point in the program
- Half-screen pause ads are blocked on titles rated NICAM 14+
General Specifications
- Type
- Display
- Device
- Desktop, Mobile, CTV
- Ad Custom Format
- Built internally
Half-Screen Pause Ad Specifications
- Key visual requirements
- An isolated product and brand logo with transparent background
- Headline copy requirements
- Brand Copy has a 60-character limit, including spaces over no more than 2 lines.
- We recommend contextual messaging tied to the viewers experience. Keep headlines conversational and avoid direct response language.
Platforms
