General Guidelines

Deadline

All creatives must be delivered to the WBD Digital Traffic Team within a minimum of 5 working days before the launch date for all international campaigns. This allows for the best quality testing and campaign implementation.

Validation

• Testing your creatives and 3rd party tags is mandatory
• All creatives must follow the general rules set by the IAB guidelines (available here)
• Please check all VAST tags on the Google VAST Validator (click here)
• Please check all MRAID creatives on the IAB Validator (click here)
• Please check all HTLM5 creatives on the Google HTML5 Validator (click here)

Languages

All creatives must be translated or subtitled in the local version.

Ad Types

Creative must be provided in one of the following ad types

• HTML5 + backup .jpg or .gif
• MRAID
• .jpg / .gif / .png
• redirect 3rdparty tag

Design

A border line is required on all sides of the creative if its colour tone does not contrast well with the page background.

Clicks / Tracking

• The click through URL is mandatory for Eurosport and optional for Streaming platforms.
• Any tracking on the click through URL must be checked by the client first